Africa, with its rich soil, favorable climate, and strategic trade partnerships, has emerged as a significant player in the global flower industry, driving massive exports. The top flower exporters in Africa are Kenya, Ethiopia, and South Africa, exporting top-quality flowers to Europe, Asia, and beyond. 

These nations generate billions in annual revenue, creating jobs and spurring economic development. From roses to lilies and native varieties like proteas, African flowers are renowned for their vibrant beauty and freshness. This post explores Africa’s leading flower exporters and what makes them global leaders in floriculture.

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Top Flower Exporters in Africa

Thanks to its advantageous climates, fertile soils, and thriving horticultural sectors, Africa plays a significant role in the global flower trade. Here are some of the top flower-exporting countries on the continent and their impact on the international floral market:

No. 1. Kenya  

    Kenya is the leading exporter of flowers in Africa, accounting for nearly 40% of Europe’s flower imports. In 2024, Kenya exported approximately 238,000 metric tons of flowers, generating over USD 1.04 billion in revenue.

    The country exports primarily to European markets such as the Netherlands, Germany, and the United Kingdom, leveraging Amsterdam’s auction system as a critical distribution hub. Kenyan flowers are known for their variety, including roses, carnations, and lilies, which are favored for their long vase lives and vibrant colors.

    The average price per kilogram of flowers in Kenya hovers around KES 544.13 and KES 559.06, depending on the season and market demand. Kenya’s flower industry is supported by well-organized transport systems, including direct airfreight to Europe, ensuring freshness upon arrival.

    No. 2. Ethiopia  

      Ethiopia has rapidly grown into a major flower exporter, ranking second in Africa. In 2024, the country exported over 7.2 million kilograms of cut flowers, earning around USD 34.8 million.

      Its primary export markets are Europe, especially the Netherlands, Germany, and Italy. The Ethiopian highlands provide a perfect climate for year-round growing roses and other flowers. Additionally, government incentives and investment in greenhouse technologies have bolstered production.

      The price per kilogram of Ethiopian flowers is approximately USD 4.8 per kilogram of flowers, slightly lower than Kenya’s, making them competitive in the global market. 

      No. 3. South Africa  

        South Africa’s flower exports include indigenous species like proteas and commercially grown flowers like roses and chrysanthemums. In 2024, the country exported about 25,000 metric tons, generating approximately USD 200 million.

        The bulk of South African flowers are exported to Europe, North America, and Asia, with proteas being particularly sought after for their exotic appeal.

        South African flowers sell for around $4.50-$6 per kilogram, with higher prices for unique species like proteas.

        No. 4. Zimbabwe  

        Zimbabwe has a long history of flower exports, primarily roses and summer flowers. In 2024, Zambia exported approximately 4,500 metric tons, earning around USD 60 million.

        The flowers are mainly shipped to European markets, taking advantage of Zimbabwe’s established horticultural infrastructure.

        The price per kilogram of Zimbabwean flowers is roughly $4.00, reflecting their quality and reliability.

        No. 5. Uganda 

          Uganda’s flower industry is smaller but steadily growing. In 2024, Uganda exported approximately 7,000 metric tons of flowers, earning USD 80 million.

          The primary export destinations include the Netherlands, Germany, and the United Kingdom. Uganda specializes in roses and chrysanthemum cuttings, benefiting from its fertile soils and equatorial climate.

          The price per kilogram of flowers in Uganda is about $3.50-$4.50, making them competitively priced. 

          A worker piles up roses in a greenhouse at a

          flower farm in Kenya.

          No. 6. Tanzania  

            Tanzania is an emerging player in the African flower market. In 2024, it exported around 5,000 metric tons of flowers, earning approximately USD 70 million.

            Its primary markets are Europe, particularly the Netherlands and the UK. The country focuses on roses and exotic flowers grown in the favorable climates of the Arusha and Kilimanjaro regions.

            The average price per kilogram of Tanzanian flowers is approximately $4.00-$5.00, and demand has consistently grown.

            No. 7. Rwanda 

              Rwanda has seen significant growth in flower exports in recent years. In 2024, the country exported around 3,000 metric tons, generating approximately USD 40 million.

              The main export destinations are Europe and the Middle East, focusing on high-quality roses.

              The average price per kilogram of Rwandan flowers is about $4.00-$4.50, supported by government initiatives to boost agricultural exports. 

              No. 8. Zambia  

                Zambia’s flower exports are smaller but growing steadily, with annual exports of about 15,000 metric tons, generating USD 45 million. The country focuses on roses and summer flowers, mainly exporting to Europe, notably the United Kingdom and the Netherlands.

                With its fertile soils and favorable climate, Zambia’s floriculture sector has strong potential. Flowers from Zambia are priced at around $4.30 per kilogram, offering a balance of quality and affordability.

                No. 9. Egypt  

                  Egypt produces about 8,000 metric tons of flowers annually, earning USD 25 million. The country’s flower exports, including roses, carnations, and jasmine, are primarily shipped to Europe and the Middle East.

                  Egypt’s proximity to key markets and its year-round growing season give it a competitive edge. The average price per kilogram is $4.50, with ongoing efforts to modernize production and expand export markets. 

                  No. 10. Morocco  

                    Morocco’s flower industry is known for its unique Mediterranean varieties. It exports approximately 12,000 metric tons of flowers annually, worth USD 35 million. The main markets include France, Spain, and other European countries.

                    Moroccan flowers, including roses and orange blossoms, are sought after for their fragrance and natural beauty. The average price per kilogram is around $4.70, and the sector benefits from proximity to European markets and efficient logistics. 

                    FAQs About Top Flower Exporters in Africa

                    These are the commonly asked questions about top flower exporters in Africa:

                    1. Which African Country Produces the Most Flowers?

                    Kenya is the leading flower exporter in Africa, with a flower market size of about USD 1.09 billion in 2024. Kenya’s export market is mainly in Europe, in countries such as the Netherlands, Britain, and over sixty other countries.

                    2. Which Flowers Does Kenya Export?

                    Kenya mainly exports flowers, the most exported of which are roses. However, other commonly exported varieties include Carnations, Alstroemeria, Lilies, Gypsophila, and Eryngiums. If you are looking for a more specific variety that is not featured here, please contact us.

                    3. What is the Biggest Flower Market in Africa?

                    Johannesburg, South Africa, is the largest flower market in Africa. Over 300 million flower stems are sold in this market annually. Buyers in this market are from different nations and are mainly looking to explore African flower farms.

                    4. Which Country is The Biggest Exporter of Flowers?

                    The Netherlands is the largest exporter of fresh-cut flowers, with a market share of about 52%. Colombia and Ecuador come second and third, respectively. Kenya is the third largest flower exporter worldwide.

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