Knowing wholesale flower prices in Kenya can help you set competitive prices for your business without underpricing or overpricing. However, it might be hard to find wholesale flower prices if you don’t live near flower farms.
Kenya’s main cut flower varieties are Roses, Alstroemeria, and carnations. However, it also grows other fresh cut flower varieties, such as Lilies, Arabicum, gypsophila statice, and hypericum.
Whether you are a florist or looking into starting a flower export or import business, scouting for the best wholesale flower prices is important. Let’s look at the price trend for fresh-cut flower prices.
How To Order from Kenya
You can order fresh-cut flowers by calling, emailing, or sending us a WhatsApp message. Once you do so, our customer support team will process your order within 45 minutes to an hour. We will then send you a proforma invoice to confirm your ordered varieties.
Once you make your payment, the process begins. We order the varieties from different farms and coordinate with the farms on how the flowers will arrive at the airport. We then consolidate the varieties and ship them to the required destination.
All our payments are received through bank account transactions or Western Union transfers. For our price list and catalog, email us at sales@rhemaflowers.com or call us at +254 725 302 105.
Fresh Cut Flowers Price in Kenya
Source: Researchgate.net
Kenya is known for its vibrant floriculture industry with a 35% fresh cut flowers market share in Europe. Whether you are sourcing for roses, or other varieties, Kenya exports them every year without fail.
Looking at the graph above, you can see that the value of the floriculture exports has been on an upward trend, rising from Ksh 20 billion in 2005 to over 100 billion in 2020.
If you want to purchase fresh cut flowers from Kenya, understanding the pricing trends in and contributing factors will help you secure the best deals.
Fresh Cut Flower price in 2013 – 2016
Between 2013 and 2016, Kenya’s fresh-cut flower industry experienced notable shifts in pricing, driven by global and local production factors.
Key trends that influenced these figures include:
- a decline due to increasing competition from other flower-exporting countries like Colombia and Ecuador.
- fluctuating demand in key export markets like Europe and the United States
- logistical issues
Now let’s talk numbers for the period 2013-2016.
The wholesale price for Kenya’s fresh cut flowers per kilogram in 2016 was USD 3.40 per kg, which was a notable increase from USD 0.65 in 2011.
What was the most exported flower during this period? Rose flower. Yes, roses has always been the most exported flower from Kenya due to the favourable growing conditions. Still, Kenya exported other varieties, such as chrysanthemums, lilies, carnations and gypsophila.
Kenya exports its flowers to a variety of international markets with the European Union being its largest destination. The Netherlands is the top importer in the EU followed by Germany, UK, and France.
There is a growing market in the United States, United Arab Emirates, Saudi Arabia, Japan, China, and Korea. These countries are drawn to Kenya’s fresh cut flowers due to their competitive prices and quality.
The cooperation from associate members in these countries has ensured that there are industry promotion events to create an enabling environment for the flowers abroad.
Fresh Cut Flower price in 2017 – 2021
Source: Floral Daily
In the infographic above, Kenya exported 160,000 metric tonnes of fresh cut flowers worth Ksh 82 billion in 2017. This was good news because it showed Kenya was producing quality flowers for exports.
The export price for wholesale fresh cut flowers in the year 2017 was USD 3.89, and USD 4.01 in 2018. The price continued to rise to USD 4.12 in 2019. Still the price of fresh cut flowers was favourable for export as the price shot to USD 4.30 per KG in 2020.
The wholesale price of fresh cut flowers per KG in 2021 was USD 4.41, a further increase in price from the year 2020. Despite the higher cut flower price, the export value in the year 2019 was only 104.1 billion ($971 million) compared to the previous year, which was 113.2 billion ($1.06 billion).
The most exported flower for the years 2017 to 2021 was rose cut flowers with the European Union being the biggest importer.
Fresh Cut Flower price in 2022 – 2023
The year 2022 saw a sharp increase in the export of fresh cut flowers as Kenya exported 1.421 and 1.418 million metric tonnes in March and September. Kenya floriculture won over these markets thanks to high quality flowers, competitive prices and efficient ĺogistics.
Following the trends in price of flower export for the previous years. Wholesale flower prices in Kenya for the years 2022 and 2023 were predicted to be on the rise with prices ranging from USD 4.54 and USD 4.67 per KG. However, Kenya’s export earnings for fresh cut flowers dropped in the year 2022 as buyers opted for bouquets.
How about export in metric tonnes? Kenya only exported 116,000 metric tonnes of fresh cut flowers. Low export compared to 203,000 metric tonnes exported the previous year. But given that countries now prefer bouquets, it gives way for value addition.
Fresh Cut Flower price in 2024
According to data from the Kenya National Bureau of Statistics (KNBS), the month of April and May saw flower exports of 8,710 and 9,098 metric tonnes respectively. The European markets have had stricter rules such as taxes, restrictions, and red tape which have proven to be a challenging factor for Kenyan flower farms.
What about the price? Well, the current wholesale price for fresh cut flowers is between USD 2.71 and USD 2.78 per kilogram.
This year, Kenya hosted the International Flower Trade Expo (IFTEX) at the Visa Oshwal Center in Nairobi, Kenya where it provided an opportunity for Kenyan growers to connect with international buyers.
Kenya has continued to improve competitiveness by improving its logistics and packaging to ensure the flowers can be shipped over long distances.
Conclusion
Knowing the trend is helpful as we have seen, you get to know the trends and make sound financial decisions in this floriculture industry. And we have seen that wholesale flower prices in Kenya have been on the upward trend for years, with roses being the most sought-after flowers in the international market.
Still, you cannot be privy to the international market challenges that play a role in flower prices in Kenya.
Whether you are sourcing flowers for retail or wholesale, Kenya has proven to be a key global player with competitive pricing and high quality flowers. Understanding factors such as global demand, production cost, and logistics can help you make an informed decision when sourcing for Kenyan flowers.
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